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Poor Customer Service Costs UK Businesses £12 Billion Every Year
Businesses put so much effort into attracting new customers that they often neglect their existing ones. The impact of this is highlighted in new research which estimates that UK businesses lose £12...
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Banking on social CRM
Social media and the financial industry… you may think they are like chalk and cheese. However as more and more companies start to bring this new digital technology into their marketing strategies,...
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[Webinar] Social Media Monitoring and Engagement for Utilities
On June 11th Sentiment Metrics is taking part in a webinar on Social Media Monitoring and Engagement for Utilities. Utilities face a specific challenge when it comes to social media. The product is a...
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How to use social media to gain sales leads
Businesses are always striving to find new ways to generate new business and sales leads. One of the most talked about methods at the moment is via social media. However, this must be done with careful...
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Integrating Social CRM
On July 8-9th, Sentiment Metrics is sponsoring Social CRM 2013 London. The theme for this year’s event is ‘Moving Beyond Engagement’ and raises some interesting questions. No doubt the debate has...
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